Head of SEO
Cryptonary
July 2024 - Present (9 months)
London Area, United Kingdom
- Conducting a technical audit of the site to address issues related to its Next.js framework, which hinders proper rendering for Google Crawler. Using Prerender.io for instant indexing and crawling.
- Performing keyword research to identify the most relevant keywords based on content provided in Google Docs, which lacks titles. Creating attractive, SEO-optimized, and CTR-driven titles for Crypto news articles.
- Creating a strategic plan to acquire a substantial number of backlinks by securing positions in Top Stories and running Google Ads on statistics-based articles to increase backlink acquisition.
- Collaborating with the creative YouTube team to design CTR-driven thumbnails and researching optimal keywords to improve YouTube growth.
- Addressing bulk issues using Google Sheets, OpenAI API, Screamingfrog, and Ahrefs API to manage a large inventory of over 5000 articles, and identifying the best pages for optimization.
- Improving existing pages with better On-Page SEO.
- Working with developers to devise solutions for better indexing using the Google Instant API.
Search Engine Optimization Specialist
One Smart Sheep
June 2023 - July 2024 (1 year 2 months)
Washington County, Maryland, United States
- Achieved 105K clicks and 8.72M impressions in the last 12 months
- Developed high-quality WordPress content in line with Semrush blog standards
- Researched and identified high-demand, low-competition keywords
- Built backlinks relevant to the web industry to achieve higher domain authority in the eyes of Google
SEO Manager
Alita Accessories
August 2022 - July 2024 (2 years)
Lahore, Punjab, Pakistan
- Increased total clicks to 101K by targeting high-traffic eCommerce keywords in the last 12 months
- Improved CTR to 3.3% with better meta descriptions and title tags
- Raised average position to 13.2 with technical SEO and quality backlinks
- Achieved consistent growth in clicks and impressions throughout the year
- Executed eCommerce SEO strategies to rank category pages effectively
SEO Specialist
Top Study World
May 2015 - June 2022 (7 years 2 months)
Lahore, Pakistan
- Succeeded in increasing pageviews from 20,000 to 528,000 per month
- Develop SEO strategies to increase visitors in the shortest possible time
- Locate low-competition keywords with high potential for traffic
- Leading a team of writers to automate blogs with the highest quality content
- Strategize and implement on-page and off-page optimizations
Partner
YouTube
July 2019 - January 2021 (1 year 7 months)
Lahore, Pakistan
- Mission is to create SEO videos in Urdu
- Teaching basics to advanced SEO
- Enable people to earn money through SEO